Your M&C function, made visible.

  • The ETICUL Workspace is the operating system behind every MCO engagement.
  • It gives your leadership team a live, unambiguous view of every workstream.
  • See what's in production, awaiting approval, delivered, and performing — at all times.
Book a Demo

See exactly how it works before you commit.

The old way

Most clients have never had visibility into their marketing function before.

End-of-month catch-up calls. 'What are you working on?' conversations. Deliverables that arrive without context. Invoices without itemisation. The ETICUL Workspace ends all of that from Day 1.

Day 1

Full workspace access from Day 1

48 hours

Maximum approval response window

Once weekly

Automated KPI dashboard delivery

How it operates

Four pillars. Zero ambiguity.

Structured workspace task managementPillar 01

Every task has an owner.

Every piece of work that enters the MCO is captured as a structured workspace task with an assigned owner, deadline, priority level and brief. Nothing is informal. Nothing is tracked in an email thread. When a deliverable is ready for client review, you receive a workspace notification with a 48-hour response window.

Named owner on every taskDeadline and priority assigned at creationBrief attached to every deliverableWorkspace notification on delivery
Live workspace dashboard on laptopPillar 02

See everything, always.

The client has view access to every workstream from Day 1. At any point, the client's leadership team can open the dashboard and see exactly what is in production, where each deliverable is and when it will be ready. There are no monthly catch-ups required to understand what is happening.

Full read access to all active workstreamsReal-time status on every deliverableNo information held back or delayed
Client approval workflow in the workspacePillar 03

Enforced SLAs on every review.

Every deliverable requiring client approval is submitted with a defined 48-hour approval window. You review in the workspace, provide feedback or approval, and the task moves forward. Revision rounds are tracked — patterns are reviewed in monthly sync calls to improve future briefs.

48-hour approval SLA on every submissionStructured feedback tracked per roundRevision patterns reviewed monthlyApproval history archived permanently
Weekly KPI dashboard presentationPillar 04

Structured. Automated. Once a week.

Once per week, a KPI dashboard is delivered through your workspace. The dashboard presents key metrics — LinkedIn reach, website traffic, leads generated, content published, approvals outstanding, competitor intelligence — in a consistent format. This is an operational document, not a vanity report.

LinkedIn reach and engagementWebsite traffic and conversionContent published vs plannedCompetitor intelligence summary

Built into the Workspace.

Four integrated layers. One operating system. Everything your leadership team needs — structure, visibility, reporting and accountability — without leaving the workspace.

Work management

Structured tasks, deliverable tracking, briefs and a permanent archive — all in the workspace.

Production

Client communication

Real-time updates, approval requests, intelligence briefs and weekly reports — routed through the workspace.

Approvals

Reporting & data

Live KPI data, competitor benchmarks, billing records and deliverables history — in one view.

Performance

Billing & records

Monthly billing, receipts and payment tracking — transparent and itemised.

Governance
Client experience

What a week in the Workspace looks like.

Week-Start

New briefs are opened. Last week's work is archived.

Every start of the week, the ETICUL team opens the week's task list. Deliverables from the previous week are archived and marked complete. New tasks are briefed, assigned and staged. The client can see this happen in real time.

Mid-Week

Deliverables land in your approval queue.

Mid-week, completed deliverables land in your workspace approval queue. You receive an instant notification. You have 48 hours to review, comment or approve. No chasing. No follow-up emails.

Weekly

Your KPI dashboard arrives. No surprises.

Once each week, a structured KPI dashboard is delivered in your workspace. It covers the full week — what was published, what is performing, what the competitor landscape looks like, and what is prioritised for next week.

See the Workspace before you commit.

Book a 30-minute demo. We will walk you through the full Workspace setup — live task management, the KPI dashboard, the approval workflow and the intelligence layer. No sales pitch. Just the system.