ETICUL

Before we execute, we diagnose.

Most agencies begin with a brief. ETICUL begins with an audit. Before a single piece of content is written, before a campaign is planned, before a media contact is approached — we analyse. We map the gaps. We align the strategy. Then we execute. This is not a slower process. It is a more precise one.

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The Process

Four stages. One precise system.

A structured path from audit to full MCO activation — with clear milestones at every stage.

01

Diagnose

2 weeks

02

Align

1 week

03

Execute

Ongoing from Week 3

04

Optimise

Monthly and quarterly cadence

01
Stage 012 weeks · Cost: Zero

Diagnose

We begin with a structured, AI-assisted audit of your brand, your competitors and your current marketing and communications activity. No assumptions. No borrowed briefs. Our intelligence layer scans competitor channels, tracks share of voice, maps keyword gaps and benchmarks your brand presence across eight dimensions.

At the end of two weeks, you receive a gap report — a detailed, evidence-based analysis of exactly where your M&C function is underperforming.

This report is yours, regardless of whether you proceed with ETICUL.

02
Stage 021 week · Audit presentation

Align

The gap report is presented in a 60-minute leadership meeting. We walk through every finding with evidence, explain the strategic rationale behind every recommendation and present the 90-day MCO roadmap — campaign by campaign, deliverable by deliverable, KPI by KPI.

  • Brand positioning framework
  • KPI targets
  • Team assignments
  • Approval workflows and communication protocols
03
Stage 03Ongoing from Week 3 · Full MCO activation

Execute

From the third week of the engagement, the ETICUL MCO is operational. Content is being produced. Campaigns are being built. PR contacts are being approached. The digital function is running. Every task is assigned to a named team member, every deliverable has a deadline.

A weekly 30-minute sync call keeps leadership informed. A KPI dashboard delivered once per week tells them exactly what is performing.

04
Stage 04Monthly and quarterly cadence

Optimise

Marketing outcomes compound over time — and so does the ETICUL model. Monthly leadership reviews present actuals versus targets. Quarterly strategy sessions recalibrate the MCO roadmap against business goals. Every quarter, the AI intelligence model is refreshed with a full competitor re-scan.

  • Weekly: 30-min sync + KPI dashboard delivered once per week
  • Monthly: Leadership performance review (60 min) + next month plan
  • Quarterly: Full MCO strategy review (90 min) + intelligence refresh
Ongoing rhythm

What the ongoing engagement looks like.

Structured touchpoints at every interval — so leadership always knows what is happening, what is performing, and what comes next.

Every Week

  • 30-minute sync call
  • Weekly KPI dashboard (once per week)
  • Active campaign monitoring

Every Month

  • Leadership performance review (60 min)
  • Next-month plan approved
  • Competitor intelligence update

Every Quarter

  • Full MCO strategy review (90 min)
  • AI intelligence model refresh
  • Scope recalibration against business goals

Common questions before getting started.

The first step costs nothing.

We will review your M&C structure and recommend the right MCO engagement — at no cost, no obligation. A 2-week structured audit. Clear findings. A strategic recommendation.

Request a Free AuditOr Book a Discovery Call