Business Development & Client Relationship Manager

About the Role

This role requires a rare combination: commercial instinct, genuine curiosity about marketing and brand, the confidence to hold a premium position without discounting, and the patience to play a long game with the right prospects. You will work directly with founders, CEOs and COOs of mid-size and scaling companies — people who are smart, sceptical and pressed for time. Your job is to earn the conversation, then earn the engagement. You will run the GTM plan, manage the outreach pipeline, coordinate audit requests and represent ETICUL at every point of first contact. This is a role for someone who wants to own a function, not fill a quota.

Responsibilities

• Identify, research and qualify target accounts — primarily mid-size IT services, FoodTech, manufacturing and scaling startups in Hyderabad, Bangalore, Chennai and Pune
• Run outbound outreach via LinkedIn, email and personal network — structured, personalised and never spammy
• Book and lead discovery calls with founders, CEOs and COOs — qualify for fit before pitching
• Position and present the ETICUL MCO model clearly and confidently — explain the concept, the difference from agencies, and the value of structured M&C ownership
• Manage the free audit pipeline — coordinate audit requests, onboard prospects into the process and support the MCO Lead through the audit-to-proposal conversion
• Attend relevant industry events, NASSCOM chapters, CII forums and networking opportunities to build pipeline and brand visibility for ETICUL
• Maintain the CRM — every conversation, every contact, every follow-up logged and tracked
• Report weekly on pipeline status, conversion rates and revenue projections
• Manage existing client relationships — quarterly check-ins, renewal conversations and referral development

Requirements

• 3–6 years B2B sales, business development or account management experience — professional services, marketing, tech or consulting background preferred
• Comfortable selling to founder and C-suite buyers — you understand their decision-making process and what builds trust with them
• Consultative selling approach — you listen more than you pitch, and you customise the conversation rather than scripting it
• Strong written communication — your emails, LinkedIn messages and follow-ups are clear, professional and get replies
• Capable of holding a price position without folding — you understand value selling and are not dependent on discounts to close
• Genuine interest in marketing, brand and communications — you cannot sell an MCO convincingly without understanding why it matters

Nice to Have

• Experience selling marketing, communications or professional services retainers
• Existing network in the Hyderabad, Bangalore or Chennai IT / startup ecosystem
• LinkedIn Sales Navigator proficiency
• Understanding of brand strategy, content marketing or digital performance — even at surface level
• Experience with referral programme development or partner channel sales

What We Offer

• Direct access to founders and business leaders at scaling companies — a network that compounds over time
• Full ownership of the ETICUL GTM plan — you build the pipeline, the relationships and the revenue model
• Base salary plus commission on new client signings — strong closers earn significantly above base
• Deep understanding of how structured marketing and communications drives business value — commercially useful for your entire career
• A clear path to Head of Business Development or Commercial Director as ETICUL reaches its first 10 clients and beyond